Hola! I'm Alejandra Iriarte. My background as a UX/UI designer has been built around translating complexity into clarity. I work end-to-end from user research and flows through wireframes, component-based design systems, and interactive prototypes in Figma. I've worked on B2B-facing platforms where information architecture and usability had to carry a lot of weight.
I love taking on complex challenges and delivering creative solutions that make an amazing user experience.
Understanding users, business goals and the competitive landscape before touching a pixel.
Structuring flows and content hierarchy to make complex systems feel intuitive.
Building component-based, scalable interfaces in Figma with consistent tokens and styles.
Validating decisions with interactive prototypes and iterating based on real user feedback.